The redesign process was meticulously crafted through extensive research within the target audience and thorough competitor audits. This approach ensured that every aspect of the user experience (UX) design was meticulously planned and executed. By understanding the needs and behaviors of their audience, Alpenauto aimed to deliver a website that not only met but exceeded user expectations. The result is a modern, intuitive interface that provides hotels with easy access to comprehensive information about Alpenauto’s services, enhancing their overall browsing experience and facilitating efficient communication.